Understanding Media – Complete Guide For Class 7 Social Science Chapter 6

Welcome to iPrep, your learning super app. Our learning resources for the ‘Understanding Media’ chapter 6 in Social Sciences for Class 7th are designed to ensure that you understand this concept with clarity and completeness. Whether you are studying for an upcoming exam or strengthening your concepts, our engaging animated videos, practice questions and notes provide you with the best opportunity for integrated learning with interesting explanations and examples.

Understanding ‘Understanding Media’ for Class 7th is fundamental to understanding basic Social Sciences. This chapter provides information about markets around us and their various types.

Media plays a crucial role in shaping public opinion, spreading information, and influencing societal norms. “Understanding Media, chapter 6 in Social Sciences for Class 7th” delves into the various facets of media, its significance, and the impact it has on our daily lives. This chapter provides students with a foundational understanding of how media operates and the responsibilities that come with media consumption and production.

Objectives of Learning Class 7 Social Science Chapter 6 – Understanding Media

There are various objectives of learning the chapter Understanding Media. Those include- 

• Comprehend the Role of Media: Understand how media influences public opinion, shapes societal norms, and impacts daily life.
• Explore Media and Technology: Learn about the technological advancements that enable global media communication, such as television and the Internet.
• Understand Media and Money: Discover the financial aspects of mass communication, including advertising and sponsorship, and their influence on media content.
• Recognize Media’s Role in Democracy: Identify the importance of media in a democratic society, including its role in providing news, influencing public opinion, and enabling informed citizen participation.
• Appreciate Media Ethics and Independence: Understand the concept of media independence, the challenges posed by censorship, and the importance of balanced and factual reporting.
• Develop Critical Thinking Skills: Encourage responsible media consumption by fostering the ability to critically analyze media messages, recognize bias, and assess the credibility of sources.

Media and Technology

We know that TV and Internet facilities have been started recently. The pictures displayed on television are transmitted to the most beautiful areas through a wide network of satellites and cables. Due to this, we can watch news and entertainment programs from other parts of the world. The programs we watch on TV are produced in many different places which we can see with the help of communication Media and Technology. 

In this  ‘Understanding Media’ chapter 6 in Social Sciences for Class 7th; Let us know what is the relation between communication Media and Money-

Media and Money

The various techniques used by mass communication are very expensive. As you have just read, mass communication media keeps changing continuously. Therefore a lot of money is also spent on acquiring the latest technology. Due to these expenses, mass communication media need a lot of money to do their work. As a result, most of the TV channels and newspapers are part of some big business establishment. Mass communication media constantly think of different ways to earn money. One way in which the mass media earn money is through advertising of various products such as cars, chocolates, clothes, mobile phones, etc.

How do they earn Money?

You may have noticed that while watching your favorite television program, you come across many such advertisements. Even while watching a cricket match on television, the same advertisements are shown again and again after each over. Thus, you often see the same images again and again. The reason for this is that the advertisement persuades you to know about the product and buy it.

Media and Democracy

In a democracy, the role of the media is very important in giving news about the country and the world and discussing the events taking place in them. For example, citizens can know how the government is working through the media. If people want, they can also take action based on this news. They can do this by writing a letter to the concerned minister, organizing a public protest, running a signature campaign, etc., and urging the government to reconsider its program. Media can play an important role in giving information.

Being able to write a balanced report depends on the independence of the media. If the media is not independent, then the main reason for this is the government’s control over them. (When the government prevents any part of the news from reaching the public, it is called ‘censorship’.)

In this  ‘Understanding Media’ chapter 6 in Social Sciences for Class 7th Let us know what is drafting.

Setting Agendas

As citizens of a democracy, the media plays a very important role in our lives, because it is through the media that we hear about the topics related to the work of the government. The media decide what to focus on and thus set the agenda. Nowadays, due to the close relationship between media and business, it is often difficult to get a balanced report. Keeping this in mind, we need to be aware that even the factual information obtained from the news is often not complete and can be one-sided.

Conclusion

In conclusion, CBSE Class 7th Social Science Chapter 6 – Understanding Media provides an insightful look into the powerful role of media in our lives. By exploring different aspects, from media and technology to media’s relationship with money and democracy, Class 7th students gain a foundational understanding of how media influences society and individual perspectives. The chapter emphasizes the need for critical thinking, especially in today’s digital age, where media shapes opinions and sets agendas.

As students engage with Understanding Media, Chapter 6 in Social Science for Class 7th, they are encouraged to recognize the responsibilities that come with media consumption and to approach information with a discerning mindset. The resources on iPrep aim to make learning this topic engaging and thorough, helping students grasp the core concepts in a way that fosters both knowledge and critical awareness in Class 7th Social Science.